Market Plan Group Project Assignment Example | Topics and Well Written Essays - 750 words

Market Plan Group Project - Assignment Example The process of how it cools, and how it warms the food should be well explained (Baaghil, 2010). There should be the product itself. The product description should have its functionality, its purpose and its activities. This is a combo product with two main functions. It is a freezer, as well as an oven. One important feature that makes this combination worth having by the consumer is its ability to warm food at a specific set time. Branding should also consider the perception of the product. This is the overall look and feel from the target audience’s view. Consumers will always consider culture’s trends and tastes when it comes to perceptions of new products. This autocookerator, has the advantage since similar products like it are already in the market. It belongs to the new trend of innovation in home automation; specifically, kitchen automation. This also forms part of the brand identity. It belongs to the automation category of home automation appliances (Baaghil, 2010). Brand position and culture: this product will be placed first after work. After work, most people would think of going back home cooking dinner. Even when in fun clubs or short breaks, people will always think of what to have for dinner. It therefore, seeks to be first after work. This information is very important for advertising; when advertising, the most appropriate time to influence consumers’ thoughts is after work. In the consumer market most manufacturers are building ‘smart’ home appliances. This is done based on market research results with the hope that these appliances will enable interaction with the owners, connection to smartphones, interaction with a repairman, interaction with each other, and even negotiation with the power company over rates. The manufacturers are focused on a more an efficient way of dealing with home appliances. This already development

Starting with approximately 1900 and going to the present, how has Essay - 2

Starting with approximately 1900 and going to the present, how has international relations changed over this period Identify the major changes. What do you think are the main causes of those changes - Essay Example This war changed the concept of sovereignty, concept of national interests, nature of international conflicts and means of achieving an end to conflicts. The first major change in international relations was changes in politico-geographic settings. The global politico-geographical environments have changed from the settings of the 1900s. Powerful countries such as England, Germany and France were involved in the division of continents in order to advance their interests (Griffiths and O’Callaghan 45). After the first and second world wars, these countries were faced with a challenge of managing their colonies. As the colonizers left their colonies, the emerging countries began to assert their influence. In addition, the political-geographic settings have changed because of exponential growth in global population. Before the First World War, Europe decided on the issues of global peace and war. European countries such as Germany, England, France, Portugal and Italy had the influential powers to determine the future of the world. International was dominated and centered in Europe. The Second World War led to a change in political dynamics after Italy, Germany and Japan were defeated. The international centers of political power shifted from their European base to the U.S and Russia. The European powerhouses were weakened and could no longer maintain and manage their overseas colonies. Because of decolonization, several states emerged in Africa and Asia. This also introduced a new dynamic in international relations because the number of member states to the United Nations increased from 51 to 155 (Griffiths and O’Callaghan 162). The character of current international relations was influenced by these changes. Currently, all states insist on active participation in international relations . The second major change in international relations is the democratization of

In the Lizzie Borden trial, you will write the summation for both the Essay

In the Lizzie Borden trial, you will write the summation for both the prosecution and the defense - Essay Example Thus the trial started. However, the prosecution team led by District Attorney Knowlton and Thomas Moody  failed to prove their evidences to have sufficient value against the defense team’s presentations. The different evidences that the prosecution had to present before the jury included a blue dress that Lizzie had tried to burn, as said by witness, Alice Russell, followed by the contradictory statements made by Lizzie, the statement of the maid who had seen Lizzie in the blue dress, as well as Lizzie being the only person present in the home when the murders took place. The prosecution team also tried to focus on the fact that the relation between Lizzie and her step-mother, who was one of the victims, was not good. Witnesses had provided mixed responses in this regard while one was supporting a good relation and others clearly mentioning that Lizzie herself did not bother to accept her as her mother. Moreover, the team had got proofs that before the murder had taken plac e, Lizzie was found to purchase prussic acid that acts like a poison in the human body (Linder). Witnesses had also made statements for the team of prosecution stating that Lizzie was worried for her father and his wellbeing and that after the murders; Lizzie had doubts over the tenants with whom her father supposedly had some issues. Even regarding the dress that Lizzie had burnt, she had given an explanation that the dress was covered with paints. The prosecution team had tried to focus on the above mentioned issues and determine that Lizzie could be the only person who could be responsible for the murder of her parents. Her purchase of the poison, her being the only person present during the time of the murders, her not being able to explain about the whereabouts of her mother, her burning a dress, as well as her providing the investigation team

Sales Management - Roll Play Assignment Example | Topics and Well Written Essays - 500 words

Sales Management - Roll Play - Assignment Example Do the customers like your products? Do you have a variety of the golden jewelry? Based on your answers, I feel we can have a very productive discussion in so far as the golden jewelry products are concerned. Are you available on Friday for a brief presentation of about 10 to 15 minutes where I can give more insights into the products we deal with and have an extensive discussion together concerning the product? (The sales person is in the pre-approach stage). Sales person: It is my pleasure and once more I come from a Goldenberg investment company and we deal in jewelries made of gold. One of the major characteristics of the products we deal with is that they are genuine and original. Sales person: Wow! That is a very good question. The jewelries that we seek to provide for your company are unique and rare in the market. The various jewelries are modeled to suite everyone’s needs though they are fashionable and offers versatility to a greater extent. On the other hand, the jewelries are unisex in the sense that either of the gender can use them (Husain, 1). Sales person: Thanks once more for the question. When we offer the products to you, we will offer three months sales services to the company through our marketing vast marketing system. We will also recommend your company to a number of our know customers and retailers and sales boosting

Thomas Hardys Beeny Cliff and After Essay Example for Free

Thomas Hardys Beeny Cliff and After Essay Two poems that discuss moments or situations where life can be celebrated are Thomas Hardys Beeny Cliff and After reading in a letter proposals for building a cottage (Cottage) by John Clare. The poets particularly discuss the beauty of life with regards to the natural world around them and their thoughts on interaction with other people. Nature and features of animals and plants play a large role in these poems displaying their love of life. In the first stanza of Cottage it is mentioned that grass plats grace the door. The use of the word grace is of significance here as this suggests that he feels that his home has been blessed with the presence of nature; or that at least he welcomes it. The positive impact of nature is also evident in the first stanza of Beeny Cliff as he describes the opal and the sapphire of that wandering western sea. The sea being described with the appearance of precious and beautiful gemstones shows he is impressed by it, as well the alliteration and personification of wandering western which rolls off the tongue paints an affectionate picture of the ocean. There are many other positive natural references with John Clare describing his small enclosed garden, flowers that blossom sweet and the sweeping swallows; while Thomas Hardy mentions the clear- sunned March day and how the sun bursts out again. All of these natural events are ones that the poets obviously enjoy and they have both included them to show the positive image of the times they are writing about. The relationship between the poets and other people has great significance and shows great difference in the way that they enjoy life. From the poems we can deduced that Thomas Hardys time on Beeny Cliff was much better because of the presence of the woman; while John Clare seems to enjoy his time spent alone without much in the way of company. There are several points in the poem where this is suggested. From the first line of Cottage the shed is described as my shed. If this was shared with a partner or companion it would read our shed which suggests he is living alone. In the second stanza his door closes tight as wells as locks being a wanted thing to keep thieves out at night; which shows that he wants his cottage to be secure which may seem obvious but as he has dedicated an entire stanza to this, it shows that keeping people out is a priority. The bulk of the poem discusses the presence of nature with no mention of people which alludes to his feeling that nature is enough of a companion for him; while the penultimate stanza mentions a cupboard for the books showing off another pass time which allows him to be entertained without company. In an unusual way he is celebrating life because he is describing what would be a perfect existence to him which is one of little human contact while he can revel in literature and nature. This is of course in contrast to Beeny cliff which would be an entirely different poem without the presence of Hardys female companion. Whereas Clare describes the need to keep a distance between himself and others, Hardy uses his words in describing the woman, painting her as the woman riding high above with bright hair flapping free. We know that he has strong feelings towards her as in the first stanza he describes her as the woman who I loved so, and who loyally loved me. He also mentions that the woman now is-elsewhere, showing that unlike Clare he cares about not having company of other people. For further evidence of love for life in Cottage, ostensibly there is language such as I love summer seat and two uses of the word sweet. In terms of structure it is laid out in symmetrical four line stanzas which match the neat and perfect picture portrayed in the poem. However if you look deeper into the language there are some subtle religious references. For example the word grace in the first stanza is used which is referenced frequently in Christianity. As well as this the line pin to the wall with nails in the third stanza which may be referring to Jesus Christ being nailed to the cross. There are many other examples which may allude to having religious links. The book cupboard may be for a bible and in the last stanza when he says Ill thank ye for the gift he may be thanking god for nature or life. However these poems are by no means only stating that life is perfect. Some of the images created show more negative themes such as how nature turns sour and the woman appears to leave Thomas hardy in Beeny Cliff as well as how John Clares images of solitude and desire control nature could be considered dark and abrasive. However yet another U-turn could be made and opinion could lie in the vein that these slightly darker elements could create a piece of work that resembles real life in the way that life is never perfect. Perhaps many positive images combined with some negative ones shows that life should be celebrated because of its challenges.

The Meaning of Life -Opinion Essay Example for Free

The Meaning of Life -Opinion Essay My beliefs on the meaning of life in religion and interpretation of such things. In approaching the question of the meaning of life we have to examine the nature of meaning itself. Meaning, is by definition the point, or the intended goal. Consider the point of humans and the universe as seen from monotheistic religion. If life and the universe is some sort of toy or form of entertainment for some greater being, his point, his own entertainment, would then be the meaning of humans and the universe. Consider the goals of the deities of various cultures. Some strive for a balance between the forces of good and evil. This balance seems to simply be a choice of the deity, the way he thinks it ought to be. The concept of a greater being as a source of the meaning of life is flawed, because in talking about an actual point to absolutely everything, we are simply considering the goals of a being more powerful than ourselves who has chosen one of many possible goals that humans can conceive. This is to say that, if a god like this exists, his goal for life and the universe is not necessarily valid as a meaning of life, the universe, and himself. For instance, the Bible claims that the Christian deity created the universe and placed humans in it that they might be in awe of his power. If this is so, why is worship the correct response? The meaning of the universe as created by God is the entertainment of God, but what is the meaning of the larger system containing God and his creations? We could conceive of an even greater being, but that simply takes us all the way back into the wall of infinite regression. When I first read the Bible, it struck me as neutral on the idea of worship. The Bible flat out tells you that God created humans so that they would be in awe of him, which amounts to saying God created us to inflate his ego. We are to God as our pets are to ourselves, sources of unconditional love. In the book of Job, God essentially makes a gentlemans bet with Satan that Jobs worship is genuine and not inspired by Gods kindness. In other words, you throw a rock at my dog and Ill swing my arm so it looks I threw it, and well see if he still comes when I call him. In the end, Job is not simply the dog, because he questions Gods throwing of the rock. Gods response is consistent with his goal of inspiring awe. Even though the idea of a bet with Satan is well within Jobs grasp, God claims that his purpose was inconceivable to Job. God is simply fortifying the concept that is critical to the continuance of human worship: that with inconceivable power comes incredible intelligence and unknowable purpose. The narrator of the Bible, which is supposedly God himself, speaking through humans, never directly says that he should be worshipped. This is merely the interpretation of humans, who may be created in Gods image with one crucial difference, the need to worship. Perhaps then, God is after the meaning of life. Imagine a being so powerful as to be able to create and mold the universe, who, like Roman and Greek gods, is only marginally more intelligent than his creations. Perhaps God, in all his ridiculous power, cannot change himself. In order to find the meaning of his own existence he creates the human race so that we might evolve to an intelligence greater than his own, in much the same way that a computer programmer wishes to create true AI, an intelligence greater than human, which might evolve within a computer. We are given the title of pet and the instinct of worship while the creator waits for a companion in the search for meaning. Of course this is wrong, or I would have been struck by a lightning bolt during that last sentence and brought to Gods side. Or perhaps God is not aware of his own success yet, or perhaps I am not the first to uncover Gods purpose, and my predecessor is debating meaning with God as we speak. Or perhaps I am intended to continue to search from the perspective that has proved so useful. In any case, this may amount to Christianity being a giant misunderstanding. At the very least, it means I can walk up to a Christian, tell him I believe in God and everything in the Bible, and ask him what the candles and the cathedrals are for. Back again to the one and only point: if a meaning exists it is not necessarily the purpose of our creation or existence. It has a larger scope, and can refer to the meaning of the existence of the being or force creating us, if such a force exists. This whole essay may seem simply a chance to bash Christianity and give intelligence even more of a right to inspire ego. Yet is it not the egotistical nature that is present in celebrating the most God-like trait in man, his intelligence, more forgivable and less blinding than the egotististical nature of comparing the meaning of ourselves to the meaning of the universe?

Nestle Marketing Plan Analysis

Nestle Marketing Plan Analysis Nestlà © S.A. is the largest nutrition and foods company in the world, founded and headquartered in Vevey, Switzerland. Nestlà © originated in a 1905 merger of the Anglo-Swiss Milk Company, which was established in 1866 by brothers George Page and Charles Page, and the Farine Lactà ©e Henri Nestlà © Company, which was founded in 1866 by Henri Nestlà ©. The company grew significantly during the First World War and following the Second World War, eventually expanding its offerings beyond its early condensed milk and infant formula products. Today, the company operates in 86 countries around the world and employs nearly 283,000 individuals. Nestlà © S.A. is the largest food and beverage company in the world. With a manufacturing facility or office in nearly every country of the world, Nestlà © often is referred to as the most multinational of the multinationals. Nestlà © markets approximately 7,500 brands organized into the following categories: baby foods, breakfast cereals, ch ocolate and confectionery, beverages, bottled water, dairy products, ice cream, prepared foods, foodservice, and pet care. Nestlà © is often referred to as the most multinational of the multinationals with a manufacturing facility or office in nearly every country of the world. Nestlà © markets approximately 7,500 brands organized into the following categories: baby foods, breakfast cereals, chocolate and confectionery, beverages, bottled water, dairy products, ice cream, prepared foods, foodservice, and pet care. Nestle is a decentralized organization where responsibility for operating decisions is delegated to local units, which have a high degree of autonomy concerning pricing, distribution, marketing, etc. Nestle is organized into seven different worldwide strategic business units (SBUs). These have responsibility for high-level strategic decisions and engage in overall strategic business development, including acquisitions and market entry strategy. There is a regional organization that divides the world into five major geographical zones, such as Europe, North America, etc. The regional organizat ions are responsible for developing regional strategies and assist in the overall strategy development process. However, neither SBU nor regional manager gets involved in local operating decisions. Research and Development department is rather important for the company. Nestle spends around 1 percent of its annual sales revenue on RD and has 3,100 employees dedicated to this function. The RD function comprises eighteen different groups, which operate in eleven countries all over the world. For more than 30 years, consumers have been enjoying the healthy benefits of BEAR BRAND Filled Milk Powder. But now, Nestle has introduced a great innovation. Nestle has launched BEAR BRAND CHOCO. Moms and kids are the target market for this new product. Aside from its irresistible chocolatey taste, BEAR BRAND CHOCO has the goodness of milk. Just like BEAR BRAND Filled Milk Powder, it is fortified with resistance-building Zinc and Vitamin C. These are essential nutrients that help fight sickness and fatigue. Company Perspectives: Quality is the essential ingredient in all brands and the reason why millions of people choose Nestlà © products every day. Nestles consumers have come to trust in Nestlà ©s commitment to excellence and turn to Nestlà © brands to maintain nutritional balance in a fast paced world. Marketing Plan of Nestle In todays very competitive marketplace a strategy that insures a consistent approach plays an important role. It offers products and services to be competitive. However, marketing strategy must have a well defined methodology for the day to day process of implementing it. It is of little value to have a strategy if there is lack either in resources or the expertise to implement it. Marketing strategy must address some unique considerations. However, many are common to all marketing strategies. Marketing plan of nestle consists of the following framework: Purpose and Mission Situational Analysis Marketing Strategy and Objectives Additional Consideration This marketing plan is aimed at highlighting one of the product line extensions of Nestles. It mainly focuses on the internal and external environment of Nestle. Apart from that, this plan include the marketing strategies, brand promotion strategies, marketing mix involved and competitive strategies adopted by Nestle. SWOT analysis one of the major content which is included in this marketing plan. SWOT analysis helps in finding out the strengths and weaknesses of the organization. Apart from that it helps the organization to have a deep knowledge about the opportunities and threats which the organization is likely to face. Purpose and Mission The main purpose of this marketing plan is to analyze various aspects of product-line extension by Nestle. Here the chosen product-line extension is BEAR BRAND CHOCO. The mission of this plan is to find out whether this product-line extension has met Nestle-Corporations expectations before launching this product in the market. Situation Analysis To bring this product, Nestle has applied a lot of innovation in their existing production pattern keeping in view the tastes and preferences of target group mainly kids and moms. Kids mainly prefer tasty food and moms want their kid to be healthy. So, BEAR BRAND CHOCO is a mix of both taste and health. Thus, this product is creating value to its target group. Internal environment of Nestle Nestle has well satisfied employees, who strives to attain the goals of the organization with enthusiasm and hard work. They constitute a major part of internal environment of an organization. Resources of Nestle have been efficiently employed to the maximum extent. Nestle has created satisfaction among customer. Thus, it has a good reputation among customers. Nestle has good expertise who are capable of delivering their ideas which can achieves the organizations goals and objectives. External environment of Nestle Competition: Nestle is facing competition largely. Nestle has played a good role in facing the competition. Market: Nestle has very efficiently managed the market demand by proper market research. Technology: Nestle has adopted the best technology to produce its products. Thus, all these above mentioned aspects clearly indicate the internal and external environment in which Nestle has been situated. While launching a new product Nestle has to keep in mind all these environments. Nestle has to fore see the environment by adopting the opportunities which is prevailing in the environment. Nestle has to put effort in converting its weaknesses into opportunities and using strength to face the threats present in the environment. Marketing Strategies International Strategies adopted by Nestle: Nestlà ©s strategy has been to acquire local companies in order to form a group of autonomous regional managers who know more about the culture of the local markets than Americans or Europeans. Nestlà © has employed a wide-area strategy for Asia that involves producing different products in each country to supply the region with a given product from one country. For example, Nestlà © produces soy milk in Indonesia, coffee creamers in Thailand, soybean flour in Singapore, candy in Malaysia, and cereal in the Philippines, all for regional distribution. Another strategy that has been successful for Nestlà © involves striking strategic partnerships with other large companies. In the early 1990s, Nestlà © entered into an alliance with Coca Cola in ready-to-drink teas and coffees in order to benefit from Coca Colas worldwide bottling system and expertise in prepared beverages. Nestle employ local staff. Local employees better know and understand the local culture and business procedures. This can result in a more efficient way to respond adequately to local demand conditions, therefore increasing the companys market share and profitability. Nestlà ©s strategy for business development Nestle enters in an early stage the emerging markets, in order to establish a network there before competitors. Nestle simply purchases local brand names which the consumer is accustomed to. This helps the company to overcome cultural barriers and customer resentments to foreign brands. Nestles strategy is to establish a basis and then expand into more niches as demand rises. Other strategies adopted by Nestle: Nestlà © established its expatriate army which is a group of about 700 managers who have a lot of experience in doing management activities in foreign countries. These managers are highly educated and trained in order to enable them a worldwide field of operations. Another approach is to form SBUs. These units formulate the high level strategic decisions on a worldwide basis, while each of these SBUs focuses on a specific segment: chocolate, infant food, cereals, coffee etc. Overall strategy development such as acquisition and market entry strategy these SBUs form an important part of the companys decision making and operating process. Nestlà ©s marketing mix includes the following: Product Price Promotion Place Product Nestle has launched BEAR BRAND CHOCO which is a health drink specially for kids and moms. Aside from its irresistible chocolatey taste, BEAR BRAND CHOCO has the goodness of milk. Just like your trusted BEAR BRAND Filled Milk Powder, it is fortified with resistance-building Zinc and Vitamin C. These are essential nutrients that help fight sickness and fatigue. BEAR BRAND CHOCO is nutritious and delicious with affordable price. Price Customers directly relate price to quality, particularly in case of products that are ego intensive of technology based. Nestle, being a company that emphasizes product quality, it tends to sell its products with price affordable to all. Market Penetration Strategy Nestle has adopted market penetration strategy since they have to penetrate the market as much as possible and for them income is not so critical and rapid market penetration for eventual market control is desired Thus, the price for such product is very low. BEAR BRAND CHOCO is a budget friendly pack available in different pack size. BEAR BRAND CHOCO comes in two pack sizes, namely the 300g pack, which is good for 10 servings and the 60g pack, which contains 2 servings. A serving only costs P7.50*. Promotion Nestle is mainly focusing on advertisements which is considered to be a very good medium of promotion. It has a good reach among the customers. Moreover Nestle has adopted various other modes of promotion like magazines etc. The Push Strategy maximizes the use of all available channels of distribution to push the offering into the marketplace. The Pull Strategies involves direct interface with the consumers. It focuses in advertisement rather than various channels of distribution. Thus, Nestle is focusing on both Pull and Push Strategy. Place Nestle has targeted almost all the areas including rural areas and urban areas. In almost all the super-market and all other out-lets Nestle products are available. All the customers seem to be very happy with the availability of Nestle product in the market. Addition Consideration Based on the above mentioned information, a critical SWOT analysis can be made with the help of available information. SWOT analysis helps an organization to understand their strengths and weaknesses and also to have an idea about what the opportunities available to them outside and what are the likely threats they can face in future. Strengths Global food producer, located in over 100 countries. Consistently one of the worlds largest producers of food products, with sales in the USA in 2008 of $10 billion; sales and earnings in 2008 were better than expected, even in a downturned economy. Repeatedly ranked as the worlds largest bottled water company and have set up facilities to operate water resources in a responsible manner. Nestlà © was named one of Americas Most Admired Food Companies in Fortune magazine for the twelfth consecutive year. Nestlà © provides quality brands and products and line extensions that are well-known, top-selling brands including: Lean Cuisine, Yoplait, Maggi, Dryers/Edys, Haagen-Dazs, Stouffers, Boost, Dibs, Hot Pockets. Chocolate and Candy: Kit Kat, Toll House, Butterfinger, Baby Ruth, Crunch Bar, the Willy Wonka Candy line. Pet Products: Purina, Alpo, Cat Chow, Fancy Feast, Friskies, Tidy Cat. Drinks: Carnation, Perrier, Nesquik, S. Pellegrino, Nescafe, CoffeeMate, Tasters Choice, Juicy Juice. General Mills: subsidiary which makes Betty Crocker, Bisquick, Hamburger Helper, Pillsbury, Old El Paso, cereals, fruit snacks, frozen pizza, canned soups, frozen vegetables, ready-made frozen meals. Gerber: baby formula, prepared baby foods, baby cereals, water, juice, yogurt, foods for infants, toddlers and preschoolers. Professional brands sold to restaurants, colleges, hotels, and food professionals including Jenny Craig meals, Impact liquid meals for trauma patients, liquid meals for diabetics, and OptiFast weight loss products. Successful due in part to their unquestionable ability to keep major brands consistently in the forefront of consumers minds (and in their shopping carts) by renovating existing product lines, keeping major brands from slipping into saturation/decline and having superior access to distribution channels. Weaknesses Their LC-1 division was not as successful as they thought it would be in France. In the late 1980s, Dannon entered the market with a health-based yogurt, and become the top selling brand of yogurt; Nestlà ©s 1994 launch was behind the product life cycle curve in an already mature market and could not compete against a strong, established brand. Growth in their organic food sales division was flat in 2008, even though the industry grew 8.9%. Since 2004 the breakfast cereal industry has been under fire from the FDA and the American Medical Association, both of which say that false claims of heart healthy and lower cholesterol need to be removed from packaging and advertising. They have also been forced to reduce the amount of sugar in their products, as parents advocates groups claimed they were contributing to the diabetes epidemic among American children. General Mills is an experienced, established brand and are the market leader in the USA, however, they have been lacking in innovation, have not cashed in on the booming health food craze and have been behind in creating new, niche products, especially in their yogurt division, where Yoplait is the only brand making a profit. In 2008, although their products did not carry the recalled pistachios, several of their ice cream brands, Dryers, Edys and Haagen-Dazs, were still plagued with bad PR and loss of sales. Opportunities In todays health conscious societies, they can introduce more health-based products, and because they are a market leader, they would likely be more successful. Provide allergen free food items, such as gluten free and peanut free. They launched a new premium line of higher cacao content chocolates dubbed Nestlà © Treasures Gold, in order to cash in on the recession economy in which consumers cut back on luxury goods, but regularly indulge in candy and chocolate. Americans want luxury chocolates, and high-end chocolate is immune to the recession (so far), because it is an inexpensive indulgence. Opened Nestlà © Cafà ©s in major cities to feature Nestlà © products. Threats Any contamination of the food supply, especially e-coli. Their Toll House brand cookie dough was recalled in March of 2009 because of e-coli. Outbreaks were linked to 28 states and the product had to be recalled globally. Nestlà © has yet to find out how this happened, and is still investigating. They were affected by the pet food recall in 2007, in which 95 different brands of dog and cat food was recalled due to contamination with rat poison. Also in 2007, FDA learned that certain pet foods were sickening and killing cats and dogs. FDA found contaminants in vegetable proteins imported into the United States from China and used as ingredients in pet food. Raw chocolate ingredient prices are soaring; dairy costs alone rose 50% in 2008, this cuts heavily into their profit margins and often gets passed on to consumers, by shrinking the packaging in a way that is almost unnoticeable-therefore the consumer is paying the same prices for less product. They have major competitors, like Hersheys, Cadbury-Schweppes (owned by Pepsi), Lindt and Ghirardelli, Kelloggs, Post, Starbucks, Beech-Nut, Quaker, Kraft Foods, Dannon, Del-Monte, Iams, Earths Best, Heinz, Frito-Lay (owned by Pepsi). Conclusion Nestle can earn greater return from its distinctive competencies, i.e. unique strengths that allow a company to achieve superior efficiency, quality, innovation and customer responsiveness. By applying those competencies, and the products they produce, to foreign markets where indigenous competitors lack similar competencies and products, Nestle can realize enormous returns. Furthermore, Nestle can take advantage of location economies. Location economies arise from performing a value creation activity in the optimal location for that activity, anywhere in the world. The optimal location for a value creating activity lowers the costs of value creation therefore helping the company achieve a low-cost position. Nevertheless, Nestle must evaluate basic entry decisions before entering an emergent market. The company has to make a choice among different foreign markets on the basis of their long-run profit potential. Nestle has to balance the benefits, costs. INDIVIDUAL CRITICAL REFLECTION Nestlà © S.A. is the largest nutrition and foods company in the world, founded and headquartered in Vevey, Switzerland. Nestlà © originated in a 1905 merger of the Anglo-Swiss Milk Company, which was established in 1866 by brothers George Page and Charles Page, and the Farine Lactà ©e Henri Nestlà © Company, which was founded in 1866 by Henri Nestlà ©. Nestlà © is often referred to as the most multinational of the multinationals with a manufacturing facility or office in nearly every country of the world. Nestlà © markets approximately 7,500 brands organized into the following categories: baby foods, breakfast cereals, chocolate and confectionery, beverages, bottled water, dairy products, ice cream, prepared foods, foodservice, and pet care. Quality is the essential ingredient in all brands and the reason why millions of people choose Nestlà © products every day. Nestles consumers have come to trust in Nestlà ©s commitment to excellence and turn to Nestlà © brands to maintain nutritional balance in a fast paced world. Nestle has always delivered high quality products with reasonable prices and in different quantities and sizes. This tells us the way it is marketing its products. Even consumers from low level can have access to the product. This is one of the best features of Nestle. Even though, Nestle has undergone various problems in the past with regard to the contamination of food product which has created bad impression in the minds of the consumers and has affected its reputation in the market. Still Nestle has put great effort in overcoming all its pitfalls by developing products of high quality and good nutritional value. Following are the sources which clearly determine the way in which Nestle has delivered value to the customers: Nestle has well satisfied employees, who strives to attain the goals of the organization with enthusiasm and hard work. They constitute a major part of internal environment of an organization. Nestle has good expertise who are capable of delivering their ideas which can achieves the organizations goals and objectives. Nestle has very efficiently managed the market demand by proper market research. Nestle has adopted the best technology to produce its products. Nestle has made available their products in all most all the geographic areas of the world. Suggestions for Nestle to have improvement in delivering the value to customer: Nestle can have improvement in its RD department, so that the products produced by them are efficient to satisfy the needs of the consumers and deliver maximum value to the consumers. Nestle should have a through market research and identify the changing pattern in the market so that it can ensure greater value to its customers. Nestle should strive to produce environmental friendly products which are totally harmless and are capable of giving value to customers. Applying the above mentioned suggestion help Nestle to create a good reputation in the market and deliver greater value to the customers. Value created by advertisement Advertisement plays an important role in promotion of products. It creates a direct link between the product and end users and there by deliver a long lasting impact on consumers. Consumers can feel the products with the help of advertisements. They can understand the feature of the products before buying. Nestle has used both channels of distributions and advertisement for the promotion and distribution of the products. Nestlà ©s marketing mix includes the following: Product Price Promotion Place Product Nestle has launched BEAR BRAND CHOCO which is a health drink specially for kids and moms. Aside from its irresistible chocolatey taste, BEAR BRAND CHOCO has the goodness of milk. Just like your trusted BEAR BRAND Filled Milk Powder, it is fortified with resistance-building Zinc and Vitamin C. These are essential nutrients that help fight sickness and fatigue. BEAR BRAND CHOCO is nutritious and delicious with affordable price. Price Customers directly relate price to quality, particularly in case of products that are ego intensive of technology based. Nestle, being a company that emphasizes product quality, it tends to sell its products with price affordable to all. Market Penetration Strategy Nestle has adopted market penetration strategy since they have to penetrate the market as much as possible and for them income is not so critical and rapid market penetration for eventual market control is desired Thus, the price for such product is very low. BEAR BRAND CHOCO is a budget friendly pack available in different pack size. BEAR BRAND CHOCO comes in two pack sizes, namely the 300g pack, which is good for 10 servings and the 60g pack, which contains 2 servings. A serving only costs P7.50*. Promotion Nestle is mainly focusing on advertisements which is considered to be a very good medium of promotion. It has a good reach among the customers. Moreover Nestle has adopted various other modes of promotion like magazines etc. The Push Strategy maximizes the use of all available channels of distribution to push the offering into the marketplace. The Pull Strategies involves direct interface with the consumers. It focuses in advertisement rather than various channels of distribution. Thus, Nestle is focusing on both Pull and Push Strategy. Place Nestle has targeted almost all the areas including rural areas and urban areas. In almost all the super-market and all other out-lets Nestle products are available. All the customers seem to be very happy with the availability of Nestle product in the market. Thus, Nestle has a good marketing mix, in which each component is capable of delivering value to the customers to the maximum extent. Marketing Strategies International Strategies adopted by Nestle: Nestlà ©s strategy has been to acquire local companies in order to form a group of autonomous regional managers who know more about the culture of the local markets than Americans or Europeans. Nestlà © has employed a wide-area strategy for Asia that involves producing different products in each country to supply the region with a given product from one country. For example, Nestlà © produces soy milk in Indonesia, coffee creamers in Thailand, soybean flour in Singapore, candy in Malaysia, and cereal in the Philippines, all for regional distribution. Another strategy that has been successful for Nestlà © involves striking strategic partnerships with other large companies. In the early 1990s, Nestlà © entered into an alliance with Coca Cola in ready-to-drink teas and coffees in order to benefit from Coca Colas worldwide bottling system and expertise in prepared beverages. Nestle employ local staff. Local employees better know and understand the local culture and business procedures. This can result in a more efficient way to respond adequately to local demand conditions, therefore increasing the companys market share and profitability. Nestlà ©s strategy for business development Nestle enters in an early stage the emerging markets, in order to establish a network there before competitors. Nestle simply purchases local brand names which the consumer is accustomed to. This helps the company to overcome cultural barriers and customer resentments to foreign brands. Nestles strategy is to establish a basis and then expand into more niches as demand rises. Other strategies adopted by Nestle: Nestlà © established its expatriate army which is a group of about 700 managers who have a lot of experience in doing management activities in foreign countries. These managers are highly educated and trained in order to enable them a worldwide field of operations. Another approach is to form SBUs. These units formulate the high level strategic decisions on a worldwide basis, while each of these SBUs focuses on a specific segment: chocolate, infant food, cereals, coffee etc. Overall strategy development such as acquisition and market entry strategy these SBUs form an important part of the companys decision making and operating process. Components of a professional marketing plan The Marketing Plan is a highly detailed, heavily researched and, hopefully, well written report that many inside and possibly outside the organization will evaluate. It is an essential document for both large corporate marketing departments and for startup companies. Essentially the Marketing Plan: Forces the marketing personnel to look internally in order to fully understand the results of past marketing decisions. Forces the marketing personnel to look externally in order to fully understand the market in which they operate. Sets future goals and provides direction for future marketing efforts that everyone within the organization should understand and support. Is a key component in obtaining funding to pursue new initiatives? The Marketing Plan is generally undertaken for one of the following reasons: Needed as part of the yearly planning process within the marketing functional area. Needed for a specialized strategy to introduce something new, such as new product planning, entering new markets, or trying a new strategy to fix an existing problem. Is a component within an overall business plan, such as a new business proposal to the financial community? In this project Following components are used: Purpose and Mission Situational Analysis Marketing Strategy and Objectives Additional Consideration Prior knowledge with regard to the learning outcomes If the market is very attractive and enterprise is one of the strongest in the industry you then the organization should invest best resources in support of their offering. If the market is very attractive and the enterprise is one of the weaker ones in the industry then it must concentrate on strengthening the enterprise, using their offering as a stepping stone toward this objective. If the market is not especially attractive, but the enterprise is one of the strongest in the industry then an effective marketing and sales effort for their offering will be good for generating near term profits. If the market is not especially attractive and the enterprise is one of the weaker ones in the industry then the organization should promote their offering only if it supports a more profitable part of your business or if it absorbs some of the overhead costs of a more profitable segment. Otherwise, the organization should determine the most cost effective way to divest the enterprise of this offering Comments on the learning process undergone While undergoing learning process, I was able to apply various concepts which were taught in the classrooms to the practical situations which Nestle has under went in their way of doing business. I could analyze the importance of various factors which were directly related to the success of the business like the appropriate mix of marketing components called product, price, promotion and place. I could relate various marketing concept which were studied in the text books like pull and push strategy and pricing strategies like price skimming and price penetration. I could understand the market mix in dept and it was a great experience to find out what happens when there is a slight change in the marketing mix of an organization. I could understand the strategies which Nestle has followed from time to time in order to sustain and gain competitive advantage. I could understand how organizations take strategic decisions in the long run and what the effects were if the strategic decision does not work well. Questions and answers with regard to the learning outcomes How will an organization develop a clear idea about the changes in the consumers change in tastes and preferences? Answer: An organization can have a clear idea of changes in the consumers tastes and preferences by having a detailed marketing research in all most all the aspects of market. How can an organization make changes in their marketing mix? Answer: An organization can make changes in their marketing mix by gaining a detailed idea about what consumers tastes and preferences are. How does an organization fix its pricing strategies? Answer: Organizations usually fix there prices as per the cost incurred to them plus the profit margin. Sometimes pricing strategy greatly depends on the target group for whom the product is produced. Thus, we can identify how different marketing functions and marketing concepts are inter-related and how a slight change in one affects the other.